


Xiaomi Youpin
BACKGROUND.
BACKGROUND.
This project is a tailor-made visual design solution for Xiaomi Youpin's membership campaign, aimed at enhancing user retention. The color scheme employs purple and gold to highlight the exclusive sense of nobility and luxury for members. Supplemented with diamond patterns and core brand icons, it strengthens visual hierarchy and brand recognition, creating a premium and appealing overall visual experience.
This project is a tailor-made visual design solution for Xiaomi Youpin's membership campaign, aimed at enhancing user retention. The color scheme employs purple and gold to highlight the exclusive sense of nobility and luxury for members. Supplemented with diamond patterns and core brand icons, it strengthens visual hierarchy and brand recognition, creating a premium and appealing overall visual experience.







