Laifen Upgrade
BACKGROUND.
BACKGROUND.
In response to Laifen's global expansion strategy, we revitalized its legacy logo with a focus on "rationality" and "technology". While preserving the brand's heritage, the redesign enhances recognition, communicability, and alignment with its renewed brand philosophy and product positioning.
In response to Laifen's global expansion strategy, we revitalized its legacy logo with a focus on "rationality" and "technology". While preserving the brand's heritage, the redesign enhances recognition, communicability, and alignment with its renewed brand philosophy and product positioning.
为响应徕芬品牌全球化发展战略，对旧版品牌标识进行焕新升级，以“理性”和“科技”为核心，在传承原有品牌标识的基础上，进行创新升级，更易识别、易传播，更契合全新的品牌理念和产品定位。
为响应徕芬品牌全球化发展战略，对旧版品牌标识进行焕新升级，以“理性”和“科技”为核心，在传承原有品牌标识的基础上，进行创新升级，更易识别、易传播，更契合全新的品牌理念和产品定位。
