Five Years,New Horizons.
BACKGROUND.
BACKGROUND.
This project establishes the visual system for Laifen's inaugural 5th anniversary celebration, anchored in the concept of 'New Horizons'. Through a core visual matrix, interactive installations, and branded merchandise ecosystem, we transform a corporate milestone into an emotional touchpoint for employees, elevating cultural values from communication to internalization.
This project establishes the visual system for Laifen's inaugural 5th anniversary celebration, anchored in the concept of 'New Horizons'. Through a core visual matrix, interactive installations, and branded merchandise ecosystem, we transform a corporate milestone into an emotional touchpoint for employees, elevating cultural values from communication to internalization.
本项目是徕芬品牌首个五周年庆典的视觉系统构建，以『新起点』为概念，通过主视觉矩阵、可交互装置及衍生品体系，将企业里程碑转化为员工的情感连接点，实现文化价值从传播到内化的升级。
本项目是徕芬品牌首个五周年庆典的视觉系统构建，以『新起点』为概念，通过主视觉矩阵、可交互装置及衍生品体系，将企业里程碑转化为员工的情感连接点，实现文化价值从传播到内化的升级。
